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Content Development Roadmap
Content Development Roadmap
- Ariel Liang
Owned by Ariel Liang
Next Step
- Product Team & IT to work on the technical built-up for the site
- At-Large staff & community to develop content strategy and curate written content
- We may reuse some of the existing content, but will need to rewrite and create other content
- At-Large community need to take ownership of the site & get more community members involved
- The Website Revamp Taskforce will lay the foundation for the content development phase:
- Involve core communications staff
- Develop two types of outlines
- Broader outline that covers topics of each page
- Detailed outline that describes each individual topic
- Develop guidelines and templates for each individual topic
- Create example pages
- Critique existing content
- Form focused and selected editorial working group consisted of community members under the guidance of ICANN Comms Dept
- Finished product to be edited and polished by ICANN Comms Dept
Potential Workload
This table illustrates the potential workload for developing written content for the revamped At-Large website. The pages highlighted in yellow have most of the written work to do.
| Page Title | Type of Content | Approximate Length |
|---|---|---|
| Homepage | Hero Text | 1 - 2 sentences that reiterate the mission statement of At-Large in a catchy manner |
| "Get Started" Buttons | 1 short phrase that point newcomers to each must-read page | |
| Section Introduction | 1 short phrase that introduces each section/row on the page; the sections include Policy Advice, Regional Activities, Outreach Activities, Capacity Building, Calendar, and Social Media | |
| Topics | Page Introduction | 1 paragraph (3-4 sentences) that introduces visitors to the policy topics matter to end-users and important to At-Large |
| Section Introduction | 1-2 sentences that gives a helicopter view of each policy topic and prompts visitors to 'read more' | |
Topic Details (need to develop 10-15 such pages) | Summary | Several paragraphs that explains the policy topic in a beginner friendly manner, |
| Concrete Example | 1-2 paragraphs, preferably with pictures or illustrations, that gives newcomers a concrete understanding about this policy topic | |
| Topic History | Several paragraphs that delineates the evolvement of this policy topic over time and highlights key milestones related to this topic | |
| End-User Interests | Several paragraphs that describes why end-users should care about this policy topic | |
| Our Work | Page Introduction | 1 paragraph (3-4 sentences) that reiterate the mission statement of At-Large and link to a summary of our areas of work |
| Section Introduction | 1 sentence that introduces each section/row on the page and prompt visitors to "Read More"; the sections include Policy Advice, Regional Activities, Outreach Activities, and Capacity Building | |
Our Work Details (need to develop 4 such pages) | Summary | 1 paragraph that give visitors an overview on certain area of work |
| Work Breakdown | Several paragraphs, preferably with pictures, illustrations and/or videos, that provide more details to each component of this area of work | |
| Impact Story | Several paragraphs that tell a story about how At-Large has made a difference and advocating for end-user interests by doing this area of work | |
| Get Involved | Page Introduction | 1 paragraph that serves the "call to action" purposes and urges visitors to get involved in At-Large |
| Section Introduction | 1 short phrase and/or 1 sentence that introduce each section/row on the page; the sections include Policy Advice, Regional Activities, Outreach, Capacity Building, Membership, Communications, ICANN Meeting Participation, and Vote & Election. | |
Get Involved Details (need to develop about 30 such pages) | Summary | 1 paragraph that gives visitors an overview on how they can get involved in a specific component of At-Large work/activity (the components under each "section") |
| "How To" Breakdown | Several paragraphs, with illustrations, pictures and/or videos, that explain each step for people to get involved in that component of work/acitivites | |
| About | ICANN & At-Large | Several paragraphs that explains what is At-Large and At-Large's relations to ICANN |
| Our Mission | 1-2 paragraphs that explains the mission statement of At-Large | |
| At-Large History | Several paragraphs, with pictures, illustrations and/or videos, that delineate how At-Large has evolved overtime and highlight the key milestones of the community | |
| *Community |