All:

I propose that the following two topics be included during this call so that we are in a better position to drive the PR campaign and validate the event’s agenda. Please read them and formulate your comments before the meeting. The idea is to reach consensus during our call. I am allocating 40 minutes (or less) to do this. 

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1.  ATLASII Overarching Theme (10 minutes)

We expended sometime discussing this topic at our last ATLAS II Organizing Committee call on 5/12/13. It is my impression that there was a rough consensus with regard of adopting the following theme suggested by Jean-Jacques Subrenat  (JJ) in his email dated May 3, 2013 (see extract here: https://icann-community.atlassian.net/wiki/display/atlarge/ATLAS+II+Sub-Working+Group%3A+Survey): 

Overarching theme for ATLAS II: 

“Global Internet: The User Perspective”

2.  ATLAS II Goals and Public Message (30 minutes)

At our Buenos Aires meeting, Public Relations (PR) staff recommended we have a clear strategy or message that will drive the PR campaign before, during and after the event.  

I have read some of the ATLAS II old emails and wiki comments and I think there is enough there that we can use. I recommend that we start our conversation for the PR strategy with the following suggested ideas by Wolf Ludwig  (WL) and JJ:

PR MESSAGE:

1.     At-Large is the “natural home” of the general Internet user within ICANN

2.     At-Large provides a broader view to the ICANN community

3.     At-Large strengthens ICANN as a model case for multi-stakeholder participation

Regarding the ATLAS II goals, WL provided a very long list (https://icann-community.atlassian.net/wiki/pages/viewpage.action?pageId=99559060) from which I have chosen a few to start the discussion. These strategic goals are:

ATLAS II GOALS:

1.  Achieve a better and powerful representation of user interests at ICANN

2. Organize and empower Internet users, consumers or civil society to make their voices heard in ICANN’s policy development processes

3. Improve At-Large’s role and efficiency in policy development processes, shaping of public opinion, establishment and consent finding

4. Strengthen At-Large as a reservoir for civil society allies pursuing like-minded goals in terms of public interest

5. Make At-Large broader, inclusive and stronger (like one ALS per country)

6. Improve inclusiveness and participation of existing and new member ALSs

7. Bridge knowledge gaps between At-Large insiders and the broader membership and RALO organizations

8. Exchange of members / ALSs experience and strengthen of bottom-up approach

9. Better understand concerns, ideas, working areas and expectations of our members

10. Empowerment of members and user representation

11. Help the At-Large community to learn more about ICANN’s work, functioning and current issues

Both of the message and goals should work in conjunction. In other words, they should complement each other.