Who:

• At-Large Social Media Working Group Members and their networks

How:

Hashtags:

• Hashtags to use for ICANN75: Join #icann75 at our #atlarge75 session on …
• #askAtLarge besides #ICANN## and share in English and Spanish with what they can expect in a specific session.

Platforms: 

Social Media Chanel: Use Multiple Social Networks

• Facebook /Twitter/Integrum/LinkedIn – who will lead?
• Fellows/community

Live Streaming:

• Official At-Large page: Facebook/YouTube
• Regional Page’s: Facebook
• Live tweet

What: 

Key At-Large Messages for ICANN75:

• Shared Google Sheet for SMWG Members - This document notes all the key ICANN75 meetings, their date and time and the messages to be sent. 

• At-Large Talking Points at ICANN75

When: 

Strategy:

• The SM strategy should build awareness, encourage action and engage the community in At-Large. Also, metrics will be key to ensure continuous improvement
• schedule 2 posts per day Saturday/Sunday
• posting schedule throughout the day in order to connect with our global community
• post type: Visuals/Text
• majority of updates we share come from content in our ICANN75 Schedule
• share one post each day
• All new posts share multiple times that day and scheduled for further