ALAC Subcommittee on Outreach 2014-12-18 AC Chat

  Terri Agnew:Welcome all to the ALAC Subcommittee on Outreach meeting on Thursday, 18 December 2014 at 21:00 UTC

  Terri Agnew:meeting page: https://icann-community.atlassian.net/wiki/x/WUnvBQ

  Susie Johnson:Hi Terri

  Leon Sanchez:Hello everyone!

  Susie Johnson:Hola Leon

  Leon Sanchez:Hola Susie!

  Maureen Hilyard:Hi all.. now on Adobe and phone bridge.. its been a busy morning..

  Dev Anand Teelucksingh:Hello everyone

  Leon Sanchez:Hi Maureen and Dev!

  Maureen Hilyard:Hi there Leon

  Siranush Vardanyan:hi all

  Maureen Hilyard:And Cheryl.. nice to hear you .. seems like ages..

  Cheryl Langdon-Orr:Indeed it does Mureen  and I owe you an email as well ;-)

  Maureen Hilyard:Yes :)

  Leon Sanchez:I muted my line to avoid background noise

  Leon Sanchez:kids are all over the place :P

  Jana Juginovic:hi joe!

  Joe Catapano:Hello!

  Terri Agnew:Welcome Murray McKercher

  Heidi Ullrich:Welcome, Murray!

  Terri Agnew:Current At-Large and RALO Trifolds: https://icann-community.atlassian.net/wiki/x/qb7vBQ

  Murray McKercher:Hello

  Dev Anand Teelucksingh:Very text heavy

  Cheryl Langdon-Orr:Yup  ++++  to the image based approach...

  Murray McKercher:+1

  Cheryl Langdon-Orr:and cultural issues  still need to be Mx'd   but still easier that TEXT

  Murray McKercher:I  very much agree with this point...I always tweet with images and short messages

  Terri Agnew:@Heidi, we are unable to hear you

  Jana Juginovic:if anyone has any questions happy to answer them

  Murray McKercher:@ Jana, IMHO digital images are so much easier to share than paper

  Cheryl Langdon-Orr:Agree @Murray

  Cheryl Langdon-Orr:Also  re the "size" of  Paper materials  I always klike ti have a business card size tool that has either a Q code  or linkl  to relevent *meaningful* engageing Online Materals

  Cheryl Langdon-Orr:and yes then you can update the onlie source page without contenty reprinting the BCard

  Cheryl Langdon-Orr:and YES  ANDING  page from any  1st engagement is SO important  we win or loose the new 'viewer in those 1st moments  --- then llow  peope to 'drll down' to more ans they so desire

  Terri Agnew:Welcome Glenn McKnight

  Terri Agnew:Welcome Pascal Bekono

  Terri Agnew:http://visual.ly/causes

  Cheryl Langdon-Orr:has to be snappy effective engageing , meaningful and  NOT too long  YES

  Heidi Ullrich:@Jana, would you like us to show the video?

  Glenn McKnight:The  importance of  storytelling

  Glenn McKnight:What is the compelling message

  Pascal Bekono:Good evening dear All

  Pascal Bekono:Thank you Terri

  Cheryl Langdon-Orr:visual  no audio

  Jana Juginovic:Content should have a call to action, why am i watching, reading or listening to this. 

  Glenn McKnight:Another  example  is  youtube s  campaign

  Glenn McKnight:https://www.youtube.com/user/nonprofitvideoawards

  Glenn McKnight:This is the DoGooder  awards

  Maureen Hilyard:@ Murray.. short visual presentations - no talking heads - more graphics - tend to capture passers by

  Glenn McKnight:You can also  embed  video using AR  into the images

  Glenn McKnight:Augmented Reality   tools

  Jana Juginovic:agree with earlier comments that even with printed materials, which should be short, it should always point people back to a digital space to learn more

  Glenn McKnight:Perhaps  add QR codes to the print  materials

  Cheryl Langdon-Orr:YES  please  to QR Codes!!

  Maureen Hilyard:QR codes?

  Cheryl Langdon-Orr:and please consider the Business card size  option (as well as something  OUR smartphones can have that others can link to and download or follow to relevent materials ( which is why I like QR codes so mush  ;-)

  Maureen Hilyard:Ah ha.. now I know..

  Cheryl Langdon-Orr:the think on my personal Bcard  that takes people to My choosen about me (or anythong else) page

  Cheryl Langdon-Orr:sorry about the typos  BTW :-)

  Glenn McKnight:The  QR  code can go to anylocation  ie. image, individual page etc

  Glenn McKnight:The qr  has  extra value  since you can get  analytics  on the people using the cards. 

  Glenn McKnight:Importance to have  metrics on the money spent and value to end users.

  Glenn McKnight:Mining of the QR codes  of where and when and quality is possible

  Dev Anand Teelucksingh:Wonder if this is too tech : https://www.kickstarter.com/projects/812365891/swivelcard-smart-business-cards

  Dev Anand Teelucksingh:paper USB cards

  Cheryl Langdon-Orr:Excellent points on anaylisis @Glenn

  Glenn McKnight:Thanks

  Joe Catapano:Saw the "Internet Strong" cards @Glenn referred to at IETF in Toronto. Nice touch, good messaging.

  Cheryl Langdon-Orr:multiple approach is fine as long as it all points to GOOD material

  Glenn McKnight:Some of the NARALO strategy for CROPP and Outreach is to return to large and important events  ie  ARIN which is our RIR in North American which has soldified the MOU with NARALO and  ARIN and the second visit is to NTEN which is the largest IT professionals for Non profits.  Thiese two build on the successes of  last year

  Glenn McKnight:NARALO  was not  approved  for CES  and  Evan resubmitted another one

  Glenn McKnight:North American has tons of stuff to go to and short  distances 

  Glenn McKnight:Problem isn't  the number of events to attend

  Glenn McKnight:Also  LeMaria and Judith two new  members are taking advantage of CROPP.  LeMarie  is building on the  IEEE  Meetings which Louis  Houle used last year and he was on the privacy panel

  Glenn McKnight:I typed my  opinions

  Glenn McKnight:corrections    observations

  Maureen Hilyard:@Cheryl +1

  Murray McKercher:+1

  Glenn McKnight:Simplicity and elegance is  required

  Glenn McKnight:Speaking of  calendars.  This meeting was in my calendar. when I wen t  to my google  calendar  to join, it was gone.  Then it took 14 minutes to get into   Adobe   .

  Cheryl Langdon-Orr:Yep Glenn tis ises happen all too often

  Glenn McKnight:What a pain

  Cheryl Langdon-Orr:that get a 'Hell Yes from m @ Dev

  Leon Sanchez:Maybe this is not subject matter for this call/group but I realize we don't have an "ICANN for Kids" and I firmly believe that our outreach and engagement should begin with them

  Leon Sanchez:at a very basic level, of course, but there's where we want to catch their attention

  Heidi Ullrich:@Leon, there is the NextGen program at ICANN for university students

  Leon Sanchez:I know @Heidi, I mean kids

  Heidi Ullrich:@CLO/Dev, would this SC like to request more visible outreach tables?

  Leon Sanchez:like Veronica Cretu's kids, Siranush kids, my kids and so forth

  Pascal Bekono:I agree with you Heidi.

  Heidi Ullrich:Fatimata is involved with schoolage children programs

  Leon Sanchez:I'll reach out to her, thanks for the tip!

  Heidi Ullrich:@CLO, we can try to get some chocolates, etc!

  Heidi Ullrich:@Leon, Fatimata is on the bridge. You may wish to state your comment

  Cheryl Langdon-Orr:Some sort of "reason to stp" has to exit...

  Pascal Bekono:@Leon, you can also contact Sandra Hoferichter in capacity building -Europe, 

  Glenn McKnight:IEEE  has  a  high school program  called  EPICS

  Leon Sanchez:Thanks @Pascal, will do so too :-)

  Glenn McKnight:http://www.ieee.org/education_careers/education/preuniversity/epics_high.html

  Glenn McKnight:This  is  an interesting model   to community outreach 

  Glenn McKnight:On children  the   Girl Guides  have  a  Technology Badge  they are involved with our  Maker Faire

  Glenn McKnight:EPIC's  is  good  model  to duplicate

  Glenn McKnight:@ Leon  get in touch with on IEEE  EPICS   funding is available  through IEEE

  Leon Sanchez:Thanks Glenn will do!

  Leon Sanchez:thanks everyone!

  Glenn McKnight:bye all

  Cheryl Langdon-Orr:Tanks Dev  Thanls All Seasons Greetings!

  Leon Sanchez:happy holidays!

  Maureen Hilyard:Sorry all for being distracted.. but have a great holiday.. if you can :)

  Glenn McKnight:Thanks   all. 

  Cheryl Langdon-Orr:bye