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The At-Large Communications Strategy 2020-2021 is integral to 2020 At-Large Priority Activities and beyond. The strategy emerged from the ICANN66 Annual General Meeting (AGM) and the Third At-Large Summit (ATLAS III) as a tool to galvanize the At-Large community, communicate the end user perspective within ICANN, and grow At-Large membership and effective participation in ICANN’s multistakeholder model. The strategy also addresses the need for communications to be understandable, even to non-experts, as suggested in the Joint ALAC/GAC statement on “Enabling inclusive, informed and meaningful participation in ICANN” (ICANN60). Focusing on consistent messaging related to the responsibilities of the At-Large community, the communications strategy focuses on the three tracks of 1) policy, 2) outreach and engagement, and 3) operations. Metrics will regularly assess the goals of increased membership and enhanced participation of its members within ICANN and At-Large.
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- Education: At-Large Ambassadors and the At-Large community (At-Large Leaders, ALSes and ALS members, and Individuals)
- Outreach: Potential At-Large members (ALSes and Individuals) who may be introduced via At-Large Ambassadors or ALS outreach
- Inreach: ICANN Board, ICANN Org/other sections of the ICANN community
Policy
The At-Large Consolidated Policy Working Group (CPWG), Co-Chaired by Olivier Crepin-Leblond and Jonathan Zuck, meets on a weekly basis to discuss ICANN policy issues and how they relate to the Internet end user.
- The CPWG was formed in December 2017. Participants come from a wide range of backgrounds, with an interest in providing ALAC Advice to the ICANN Board as well as ALAC statements on ICANN policy which impact the interests of Internet end users.
- The CPWG Position Development Process was developed as a resource showing the series of steps that guide a position on an ICANN policy topic of interest to a final statement, which is then forwarded to the ALAC for review.
The At-Large Policy Platform is a consolidated approach to tracking relevant ICANN policy issues. The platform includes ten topics identified by At-Large which can potentially impact Internet end users. The list of key topics was determined by ALAC and within the various regions.
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Outreach and engagement within At-Large is managed by the Outreach and Engagement Subcommittee (O&E SC), in coordination with the Capacity Building Working Group (CBWG) and Social Media Working Group (SMWG).
The Outreach and Engagement Subcommittee (O&E SC)
- Meets monthly to coordinate outreach activities and resources (including outreach postcards) for prospective members within their RALO. Policy outreach is a focus for the SC, as well as relaying key messages to the CBWG and SMWG.
- Each RALO provides a Regional Co-Chair to the O&E SC, to provide monthly liaison reports to their RALOs, informing them of outreach updates and priorities. The Chair of the O&E SC provides a written and/or oral report on the O&E SC at the AGM.
The Capacity Building Working Group (CBWG)
- Meets monthly to conduct an ongoing, annual survey to assess training needs of the community. As a result of this survey, training and capacity-building programs, including ICANN Learn courses and CBWG webinars, are developed by the CBWG. The CBWG coordinates with ALAC Members, RALO leaders, At-Large Ambassadors and members, staff and subject matter experts to educate the community and raise awareness of CBWG activities.
The Social Media Working Group (SMWG)
- Meets monthly or as required in advance of each ICANN Meeting. The SMWG Chair rotates according to Meeting region, and the SMWG develops a sustainable and growing presence on social media (including but not limited to Facebook, Twitter, YouTube, LinkedIn, Instagram, RALO newsletters, blogs), with culturally appropriate messaging to their RALO, to raise awareness of At-Large policy and/or capacity building activity and other Internet end user interests.
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In addition, Regional Leaders (e.g. RALO Chairs, Vice Chairs, NomCom Delegates, Secretariat) convey the activity of these WGs during their RALO Monthly meetings and/or via their RALO discussion lists. At-Large Ambassadors report on community activities related to ICANN within their regions. ALAC/At-Large Liaisons to other ICANN Supporting Organization and Advisory Committee (SO/ACs), including the GAC, GNSO, ccNSO, and SSAC, provide monthly reports to the At-Large community about the SO/AC activities with regards to end user interests.
Operations
The Operations, Finance and Budget Working Group (OFB-WG) meets monthly to deal with ICANN and At-Large organizational matters, including the development of ALAC statements in response to Public Comment proceedings. They focus primarily on ICANN org and PTI budget issues, as well as activities related to the At-Large Review.
- The OFB-WG is a subgroup of the ALAC Finance and Budget Subcommittee (FBSC) which formalizes the decisions made by the OFB-WG regarding annual additional budget requests (ABRs). This role is mandated by the ALAC and the SC consists of regionally appointed members.
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- The At-Large communications strategy focuses on the three tracks of 1) policy, 2) outreach and engagement, and 3) operations. Metrics will regularly assess the goals of increased membership and enhanced participation of its members within ICANN and At-Large. This also includes feedback with the RALO communication WGs.
- During 2020-21, the communications strategy will be endorsed during ICANN69 and activities will be implemented as per its objectives.
- The At-Large Communications Strategy will be reviewed during each subsequent ICANN AGM meeting.
The ALAC Metrics Subcommittee (MSC) regularly assesses the achievement of At-Large goals of increased membership and enhanced participation of its members in At-Large activities. Measures will include but are not limited to:
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