Next Step
- Product Team & IT to work on the technical built-up for the site
- At-Large staff & community to develop content strategy and curate written content
- We may reuse some of the existing content, but will need to rewrite and create other content
- At-Large community need to take ownership of the site & get more community members involved
- The Website Revamp Taskforce will lay the foundation for the content development phase:
- Involve core communications staff
- Develop two types of outlines
- Broader outline that covers topics of each page
- Detailed outline that describes each individual topic
- Develop guidelines and templates for each individual topic
- Create example pages
- Critique existing content
- Form focused and selected editorial working group consisted of community members under the guidance of ICANN Comms Dept
- Finished product to be edited and polished by ICANN Comms Dept
- Launch beta site during ICANN 52 and give ample time to receive community feedback
Potential Workload
This table illustrates the potential workload for developing written content for the revamped At-Large website. The pages highlighted in yellow have most of the written work to do.
| Page Title | Type of Content | Approximate Length | |
|---|---|---|---|
| Homepage | Hero Text | 1 - 2 sentences that reiterate the mission statement of At-Large in a catchy manner | |
| "Get Started" Buttons | 1 short phrase that point newcomers to each must-read page | ||
| Section Introduction | 1 short phrase that introduces each section/row on the page; the sections include Policy Advice, Regional Activities, Outreach Activities, Capacity Building, Calendar, and Social Media | ||
| Topics | Page Introduction | 1 paragraph (3-4 sentences) that introduces visitors to the policy topics matter to end-users and important to At-Large | |
| Section Introduction | 1-2 sentences that gives a helicopter view of each policy topic and prompts visitors to 'read more' | ||
Topic Details | Topic Background(need to develop 10-15 such pages) | Summary | Several paragraphs that explains the policy topic in a beginner friendly manner,(may need to develop 10-15 topic details pages) |
| Concrete Example | 1-2 paragraphs, preferably info-graphic with pictures or illustrations, that gives newcomers a concrete understanding about this policy topic | ||
| Topic History | Several paragraphs that delineates the evolvement of this policy topic over time and highlights key milestones related to this topic | ||
| End-User Interests | Several paragraphs that describes why end-users should care about this policy topic | ||
| Our Work | / What We DoPage Introduction | 1 paragraph (3-4 sentences) that reiterate the mission statement of At-Large and summarize link to a summary of our areas of work | |
| Section Introduction | 1 sentence that introduces each section/row on the page and prompt visitors to "Read More"; the sections include Policy Advice, Regional Activities, Outreach Activities, and Capacity Building | ||
Our Work Details (need to develop 4 such pages) | Summary | 1 paragraph that give visitors an overview on certain area of work | |
| Work Breakdown | Several paragraphs, preferably with pictures, illustrations and/or videos, that provide more details to each component of this area of work | ||
| Impact Story | Several paragraphs that tell a story about how At-Large has made a difference and advocating for end-user interests by doing this area of work | ||
| Get Involved | Page Introduction | 1 -2 paragraphs that help visitors understand what this page is all about and how they can conduct facet search to find ALAC Statements | |
| Taxonomy List | Several taxonomy lists that are organized in logical and comprehensive manner to help visitors conduct research on ALAC Statements effectively | ||
| Policy Advice Detail | |||
| About | ICANN Structures & At-Large | 250-500 words | |
| Our Mission | 250-500 words | ||
| At-Large History | 250-500 words | ||
| paragraph that serves the "call to action" purposes and urges visitors to get involved in At-Large | |||
| Section Introduction | 1 short phrase and/or 1 sentence that introduce each section/row on the page; the sections include Policy Advice, Regional Activities, Outreach, Capacity Building, Membership, Communications, ICANN Meeting Participation, and Vote & Election. | ||
Get Involved Details (need to develop about 30 such pages) | Summary | 1 paragraph that gives visitors an overview on how they can get involved in a specific component of At-Large work/activity (the components under each "section") | |
| "How To" Breakdown | Several paragraphs, with illustrations, pictures and/or videos, that explain each step for people to get involved in that component of work/acitivites | ||
| About | ICANN & At-Large | Several paragraphs that explains what is At-Large and At-Large's relations to ICANN | |
| Our Mission | 1-2 paragraphs that explains the mission statement of At-Large | ||
| At-Large History | Several paragraphs, with pictures, illustrations and/or videos, that delineate how At-Large has evolved overtime and highlight the key milestones of the community | ||
| *Community |