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Comment: Final agenda

Date: Wednesday, 02 March 2022

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Zoom Link: https://icann.zoom.us/j/96985758439?pwd=ZlpzRWNDdWN5dllCV0xNeHNYWGZvZz09 / Password: SMWGCall#1

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Dial-out Participants: 

EN: Olévié Kouami

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Recording: EN

Transcript: EN 

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AGENDA

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Topic

Discussion


Lead

Allotted Time/Running Time

Roll CallRoll Call by ICANN AT-Large StaffStaff(00:02/ 00:02)

Intro

Introductory Remarks by SWWG Co-Chairs

  1. This meeting is
a
  1. preparation
meeting
  1. for ICANN 73 SM execution (assuming similar SM strategy used in  ICANN72)
    1. Assign responsibilities to spread the work
      1. Create hashtags and
/or
      1. mentions; messages, images, links
      2. Define metrics and how to measure them
        1. Why: To measure outreach and engagement
      3. Schedule emails and
twitter
      1. Twitter messages
    2. Timeline
    3. Use SM ICANN 73 working table:  https://bit.ly/smworkingtableicann73
  2. Resources:
    1. SM ICANN 72 working table: https://bit.ly/smworkingtableicann72
    2. ICANN 72 SM Strategy: https://bit.ly/smstrategyicann72
    3. ICANN 72 SM toolkit: https://bit.ly/smtoolkiticann72
    4. At-Large Wiki Social Media Resources
    5. ICANN 72 At-Large Social Media Results and Reccomendations - ver1.0

Eduardo

Denise

(00:08/ 00:10)

Hashtags

&

Mentions

Discussion 

  1. Reach consensus on hashtags and
/or .@Icann
  1. mentions to use
    1. Possibilities:
  • #Icann72 
    • #sm73xx (xx = meeting number)
        1. #icann73 
        2. #atLarge73
        3. .@icann **
        4. .@IcannAtLarge **
        5. .@naralo ** (other RALOs as well)
        6. #sm73xx 
          1. Where
            1. sm = social media 
            2. 73 is the ICANN meeting number
            3. xx = session number
            4. For example:
              1. for the first session, "At-Large Leadership Welcome to ICANN73."  use #sm7301

    ** (notice the "." in front of the mention)

  • .@IcannAtLarge
  • .@NARALO
    • see: ICANN73 SMWG Google Working Sheet

    Note: use camel case notation for hashtags. They are easier to read.

    Image Added

    Eduardo

    All

    		(00:10 / 00:20)
    Messages

    Discussion

    Reach consensus on key messages for ICANN73 
    1. Create SM messages for ICANN 73
      1. Propose to use the following resources to develop these
        1. At-Large Meeting Agendas at ICANN 73
        2. At-Large Talking Points at
    ICANN73Jonathan/Daniel/All(00:10 / 00:30)Images/Best Practice

    Presentation 

    1. Best Practice on posting effective posts
    Jonathan(00:10 / 00:40)Metrics

    Discussion

    1. Defining metrics and how to measure them
    Eduardo
        1. ICANN 73
        2. At-Large Wiki Social Media Resources
        3. Presentation by Jonathan Zuck: "A Few Social Media Tips" (Starts at 27:40)
        4. Session details in ICANN 73 official schedule
          1. For example:
            1. for the first session, "At-Large Leadership Welcome to ICANN73."Image Added 
        5. Others?
    2. Designation of a Sub-Group to develop messages
      1. Tasks
        1. Create messages for each session
          1. (for discussion) How many and what type, i.e., invitation, policy, etc.
        2. Insert appropriate hashtags in critical positions
      2. Who (max. three volunteers)
    3. Local languages
      1. All of us:  use translation tools and adjust accordingly

    Eduardo

    All

    		(00:15 / 00:35)
    Metrics

    Discussion

    1. Designation of a Sub-Group for Metrics
      1. Tasks:
        1. Define the metrics (proposed)
          1. Outreach
            1. Twitter
              1. Number of followers/day
            2. Facebook
              1. Number of likes/day
          2. Engamenent
            1. Twitter 
              1. Clicks + retweets + replies + follows + likes
            2. Facebook
              1. Post + reactions
          3. Hashtags Efficiency
            1. Tools to check these require a paid subsctiption
        2. Measure metrics daily through ICANN 73
        3. Reports findings in the SM ICANN 73 working table:  https://bit.ly/smworkingtableicann73 

    Eduardo

    All

    		(00:10 / 00:
    50)Schedule emails and Twitter messages and overall timeline

    Discussion

    Scheduling social media activitiessee: Resources

    Discussion

    1. Resources
    Eduardo
    45)
    Timeline

    Discussion

    1. 4 March
      1. All messages and supporting images ready by 24:00 UTC
    2.  5,6 March:
      1. Schedule all Twitter and Email messages for the entire week as applicable
        1. Email 10 minutes before the start of each session
        2. All Twitter messages in the ICANN 73 working table:
          1. ICANN73 SMWG Google Working Sheet
  • Timeline
    • Eduardo/Denise(00:07 / 00:57)
        1. Use the following table to schedule your messagesImage Added
    2. 7-10 March:
      1. Send individual twitter messages during those sessions that you participate
        1. Use proposed hashtags
    3. 20 March
      1. Metrics ready
    4. 1 April
      1. SM Final Results and Reccomendation Report for ICANN 73

    Eduardo

    All

    		(00:
    03
    15 / 00:60)