Introductory Remarks by SWWG Co-Chairs

1. This is a preparation meeting for ICANN 73 SM execution (assuming similar SM strategy used in  ICANN72)
   1. Assign responsibilities to spread the work
      1. Create hashtags and/or mentions; messages, images, links
      2. Define metrics and how to measure them
         1. Why: To measure outreach and engagement
      3. Schedule emails and twitter messages
   2. Timeline
   3. Use SM ICANN 73 working table:  https://bit.ly/smworkingtableicann73
2. Resources:
   1. SM ICANN 72 working table: https://bit.ly/smworkingtableicann72
   2. ICANN 72 SM Strategy: https://bit.ly/smstrategyicann72
   3. ICANN 72 SM toolkit: https://bit.ly/smtoolkiticann72

Discussion 

1. Reach consensus on hashtags and/or mentions to use
   1. Possibilities:
      1. #Icann72 
      2. .@Icann (notice the "." in front of the mention)
      3. .@IcannAtLarge
      4. .@NARALO
      5. #sm73xx (xx = meeting number)