APRALO Regional FY22 Outreach and Engagement Strategic Plan (Draft)

FY22 APRALO STRATEGY

APRALO Goals	Target Activities	Remarks	Remarks	Examples of success
Encourage ALS and Individual members to actively engage in At-Large Work Track Activities: Policy, Outreach, and Operations An incentive is to be devised to reward member engagement.	Policy Roster of skills and Interests being developed Regular APRALO Policy Forum sessions held Policy Webinar produced during FY21 APRALO contributed a policy statement during FY21	A framework for planning future APRALO policy sessions/ activities to be developed Members will be encouraged to complete ICANN Learn courses on Policy Fundamentals and At-Large Policy Development so that they can contribute more to regional policy issues (eg IDNs)	The APF has been active in recent months with activities such as creating the APRALO Policy Statement on Subpro, the webinar on IDNs, the Roster of Skills and Interests (RoSI), and the survey of regional policy hot topics.	Attendance of APRALO Policy Forum sessions recorded The APRALO Policy Framework is published APRALO produces at least 1 policy webinar during FY22 to enhance member understanding about a policy issue APRALO contributes a policy statement during FY22 Member contributions to policy statement noted.
	Outreach APRALO liaison appointed to the At-Large O&E WG Members attend and participate in O&E WG meetings Members participate in regional events and activities in collaboration with GSE Members report on regional outreach activities via readouts, newsletters, and social media	Members are encouraged to become more engaged in social media and O&E meetings and activities. Members are encouraged to outreach within their regions to raise awareness of ICANN and its role within the internet ecosystem Continue to work with GSE staff on outreach initiatives	One of the Vice-Chairs to be mandated with membership development for leading this initiative	APRALO Attendance of O&EWG meetings recorded APRALO produces at least 1 policy session during an FY22 ICANN meeting, to enhance member understanding about a policy issue Each ALS or Individual member produces an article for the newsletter during FY22.
	Operations Members attend and participate in the OFBWG meetings APRALO prepares an Additional Budget Request to meet a regional need	Members are encouraged to join an OFBWG operational initiative sub-group. Members are to consider an appropriate activity for the next round of ABRs	To commence planning when the COVID-19 situation has abated and the global travel situation becomes predictable.	APRALO attendance of OFBWG meetings recorded APRALO submits an ABR that will support a regional policy, outreach, or operational need.
2. Recruit new members and, develop and retain current ALSes and individual members	There is a need to enhance APRALO's strategy for recruitment. ACTION ITEMS Survey current members to identify how they became aware of ICANN and of At-Large? Develop a strategy for recruitment (and retention) of both ALSes & Individual members Build leadership capacity through mentorship and leadership development	New members are encouraged to complete the Welcome to At-Large ICANN Learn course Produce Graphic to record entry of new members during FY22 Plot APRALO ALSes and individuals on an APRALO map Identify gaps in the region to focus on for recruitment		A recruitment strategy is developed to encourage more members (in readiness for post-covid activity?) A membership page is developed to record membership growth and location of members on the APRALO map
3. Enhance APRALO presence within the global internet ecosystem	APRALO members currently participate in: APAC sessions Global IGF, APRIGF, PacIGF, APRICOT, APSIG, APIGA, MEAC-SIG Nationals SIGs and IGFs	APRALO members will continue to represent the interests of At-Large and ICANN in virtual and/ or hybrid activities of national regional and international organizations during FY22. Assign CROP slots according to prioritized areas for outreach by leadership members	Discuss with ICANN org teams (GSE, UA/IDN Programs) to plan for activities.	Attendance of any participation by ALS or individual members in national, regional or international activities is recorded. Presentations at these events should also be recorded as active participation Record measured outcomes of the use of CROP slots