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Message Points

Message	Target	Who should communicate	Timing
Situation Overview: ATLAS III is an assembly of future At-Large Ambassadors, focused on developing and nurturing potential thought leaders and change agents who will implement what has resulted from the At-Large Review Process, namely, more effective participation of At-Large members in the policy advice process.	ICANN Community Members and ICANN org	At-Large leaders and ATLAS III participants	Pre and During ATLAS III
3 Key Messages: ATLAS III is an assembly of future policy and outreach ambassadors. ATLAS III will provide participants with the skills required to effectively represent the best interests of the end users within ICANN. ATLAS III Ambassadors will be our thought leaders and change agents within At-Large and ICANN.	ICANN Community Members and ICANN org	At-Large leaders, ATLAS III participants, At-Large support staff	Pre and During ATLAS III

Timing	Target	Activities (Status)
Prior to ATLAS III	ATLAS III participants	• ATLAS III Prep Call on what to expect at ATLAS III (in progress) • Information on where relevant information is located
	At-Large community	• Message from Chair on overall aim and next steps; • RALO leaders’ messages; • RALO newsletters (in progress) • ICANN community • Staff blog and Pre-ICANN66 Webinar (in progress) • Staff Briefing to Board (HU) and to SOAC Chairs (MH) • Pre-ICANN66 Policy Report (completed) • Goran’s welcoming comments
During ATLAS III	At-Large community, ICANN community,	• Daily Updates (4-7 November) • ICANN66 newsletters • Short videos of daily events shown on ICANN screens/information booth • Updates to key groups (Board/GAC/GNSO, etc) by chairs and liaisons • Networking – All ATLAS III participants have elevator pitch ready
Post ATLAS III		• Chair’s Report (blogged and email list) • Post-ICANN66 Policy Report • RALO newsletters • ATLAS III Ambassadors –Videos and spotlights, and other materials