ATLAS II Recommendation 21

Actions: 

• Social Media WG to clarify the recommendations with TG3 leaders (Jean-Jacques Subrenat, Fatima Cambronero, Wolf Ludwig, Gunela Astbrink, Glenn McKnight, Judith Hellerstein) 
• Leon Sanchez, Murray McKercher to contact GSE staff and learn about their past public campaign efforts 
• Leon Sanchez to attend the GSE meeting in Singapore on Sunday 8 Feb 2015 
• 09 Sep 2015: Dev Anand Teelucksingh to relay this recommendation to the O&E SC and note whether B meeting will be a good opportunity to encourage public campaigns

Notes: 

• 09 Sep 2015: 
  • ICANN Staff organized fellowship and next gen programs can be considered part of this effort. 
  • B meeting may be a good opportunity to encourage public campaigns on those topics, as it is the only meeting that ICANN communities will have a specific day dedicated to outreach and it may be easier for the community to make specific request to conduct those activities.  
  • At-Large Ad-Hoc New Meeting Strategy Working Group has been looking into regional strategy for outreach activities in B meeting. 
  • This recommendation is linked to Recommendation #1: https://community.icann.org/x/JJZCAw
  • ALSes should have a large role to play in education, engagement, creativity, and empowerment related to Internet Governance and ICT issues. They should share their own public campaigns via various communication platforms (e.g. wiki, social media) with the wider At-Large community. 
  • At-Large needs to provide a platform that serves as an one-stop shop for showcasing the ALS/RALO efforts in public campaigns.  
  • A shared calendar can be such one-stop shop (both NARALO and LACRALO strongly supports this). Outreach & Engagement SC has found a solution (i.e. team-up) and presented it during the Aug 17 call (https://community.icann.org/x/OJNCAw). 
  • RALOs, GSE, and NomCom can add events on that calendar. 
  • Shared calendar is of vital importance. Have a shared calendar to post all RALO events. That can benefit ALSes in the locations to participate. 
  • The team calendar has already been set up and rolled out for the RALOs to update their calendars. The idea is to allow the GSE to add their own events. The group calendar is not allowing each group to override other groups' entries and ensure security. Provide links to people (view only) and subscribe to. It can be expanded to other stakeholder groups if it is needed. 
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  • It's the responsibility of RALO Chairs and Secretariats to do ALS management and make promotional/publicity tools aware to the ALSes and encourage them to share their efforts across the community (e.g. monthly spotlight is not enough). 
  • There may be room for collaboration between At-Large, NCSG, NCUC, and NPOC to do civil society engagement work.
  •  (e.g. LACRALO has collaborated with the GSE to update/promote regional events via shared calendar). 
  • Outreach & Engagement SC is tasked to develop a group/shared calendar solution for the GSE staff and RALO members to update events and allow users to subscribe to; this calendar is intended to be used by At-Large initially and has the potential to roll out to other SOs and ACs 
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  • It is recognized that there is challenge for RALOs to send members to attend regional events via funds (e.g. CROPP); well advanced notice needs to be provided in order to make those trips happen (linked to recommendation #40) 
  • LACRALO has been working with the LACNIC (MoU pending), if there is a new ALS, LACRALO will try to work with the new ALS in their event, and also work with GSE to create a shared calendar to coordinate the events held in the region in order to do outreach and find information in one place. >> Need a one-stop place to showcase all the regional efforts of public campaigns in the ALS level and help RALOs know what other RALOs are doing. 
  • Great to do community outreach, but getting funding is a challenge. 
  • CROPP is for events that have already been organized, not for organizing events. 
  • The challenge is that you need to submit the application well in advance, happens in Jan or Feb, one particular time in the year. 
  • This recommendation also links to Recommendation #40 – ICANN should offer process similar to the CROPP, not related to travel
  • No need to add additional request re this recommendation, just to report on the progress. 
    
    

Input from Outreach & Engagement Sub-committee: 

• Not in ICANN's core mission & value
• Collaborate with other I* organizations, but not to spearhead those programs

Input from Social Media Working Group: 

• Input from Murray McKercher: 
  

  • Encourage public campaigns on using the Internet for education, information, creativity and empowerment.

  • Recent discussion indicated this recommendation, while considered a worthy goal is written in too broad terms for consideration by ICANN's board.

  • While not a member of the Thematic Group 3, I believe the sentiment of this recommendation may have evolved from a need for ICANN to use the internet more wisely for its own needs for public education, and outreach for the role it plays in he Internet Ecosystem.