ATLAS II Recommendation 21

Actions: 

• Social Media WG to clarify the recommendations with TG3 leaders (Jean-Jacques Subrenat, Fatima Cambronero, Wolf Ludwig, Gunela Astbrink, Glenn McKnight, Judith Hellerstein) 
• Leon Sanchez, Murray McKercher to contact GSE staff and learn about their past public campaign efforts 
• Leon Sanchez to attend the GSE meeting in Singapore on Sunday 8 Feb 2015 
• 09 Sep 2015: Dev Anand Teelucksingh to relay this recommendation to the O&E SC and note whether B meeting will be a good opportunity to encourage public campaigns

Notes: 

• 09 Sep 2015: 
  • B meeting may be a good opportunity to encourage public campaigns on those topics, as it is the only meeting that ICANN communities will have a specific day to do outreach. If there is specific request for outreach, it would be a good opportunity to do so 
  • New Meeting Strategy has been looking into regional strategy for outreach activities
  • ICANN Staff organized fellowship and next gen programs can be considered part of this effort. 
  • This recommendation is linked to Recommendation #1: https://community.icann.org/x/JJZCAw 
  • ALSes should have a large role to play in education, engagement, creativity, and empowerment related to Internet Governance and ICT issues. 
  • There may be room for collaboration between At-Large, NCSG, NCUC, and NPOC to do civil society engagement work.
  • Social Media working group can share ALSes' work on public campaigns, if any.  
  • ALSes should share their own public campaigns on the wiki and/or via other communications channels to the wider At-Large community; there should be an one-stop shop for all the efforts from the RALOs and ALSes should be shown/publicized (e.g. LACRALO has collaborated with the GSE to update/promote regional events via shared calendar). At-Large will provide the platforms to allow ALSes to share info of their public campaigns. 
  • Outreach & Engagement SC is tasked to develop a group/shared calendar solution for the GSE staff and RALO members to update events and allow users to subscribe to; this calendar solution has already been found (i.e. "team-up", check with  Dev Anand Teelucksingh); this calendar is intended to be used by At-Large initially and has the potential to roll out to other SOs and ACs 
  • RALO secretariats should periodically make the resources (e.g. shared calendar, mailing list, wiki page) for ALSes to promote their events aware to their members 
  • It is recognized that there is challenge for RALOs to send members to attend regional events via funds (e.g. CROPP); well advanced notice needs to be provided in order to make those trips happen (linked to recommendation #40) 
  • LACRALO has been working with the LACNIC (MoU pending), if there is a new ALS, LACRALO will try to work with the new ALS in their event, and also work with GSE to create a shared calendar to coordinate the events held in the region in order to do outreach and find information in one place. >> Need a one-stop place to showcase all the regional efforts of public campaigns in the ALS level and help RALOs know what other RALOs are doing. 
  • Great to do community outreach, but getting funding is a challenge. 
  • Shared calendar needs to be utilized, if they are put in the calendar people will know about the regional events hosted by ALSes or other relevant organizations. 
  • It's the responsibility of RALO Chairs and Secretariats to do ALS management and make those tools aware to the ALSes and encourage them to share their efforts across the community (e.g. monthly spotlight is not enough) 
  • Shared calendar is of vital importance. Have a shared calendar to post all RALO events. That can benefit ALSes in the locations to participate. 
  • Outreach & Engagement SC's task is to develop a group calendar. One of the goal is to find a solution and it has been done, and has been shown in the previous call in August 2015 (e.g. Team-up). RALOs, GSE, and NomCom can add events on that calendar. 
  • CROPP is for events that have already been organized, not for organizing events. 
  • The challenge is that you need to submit the application well advance, happens in Jan or Feb 
    
    

Input from Outreach & Engagement Sub-committee: 

• Not in ICANN's core mission & value
• Collaborate with other I* organizations, but not to spearhead those programs

Input from Social Media Working Group: 

• Input from Murray McKercher: 
  

  • Encourage public campaigns on using the Internet for education, information, creativity and empowerment.

  • Recent discussion indicated this recommendation, while considered a worthy goal is written in too broad terms for consideration by ICANN's board.

  • While not a member of the Thematic Group 3, I believe the sentiment of this recommendation may have evolved from a need for ICANN to use the internet more wisely for its own needs for public education, and outreach for the role it plays in he Internet Ecosystem.