Content Comparison

Implementation Details 

The revamp of the At-Large Community website is a significant step in the right direction. It contains topic specific pages that not only explain ICANN policy issues in clear and non-technical language, but also illustrate their relevance to end users, At-Large Community’s contributions, and ways to get involved in those issues. Visitors can also access further learning materials on those pages to gain more knowledge.

Beyond At-Large, ICANN’s Communications Department, Policy Development Support Team, and other departments have been making great efforts to communicate with the general public about what ICANN does and facilitate their participation. Examples include the various improvements of ICANN public comment proceedings, such as the inclusion of background information, additional reference, and translation of documents. The public comment page on icann.org will soon go through an overhaul to become more user friendly. Other examples include topic-based microsites (e.g.  IANA transition and enhancing ICANN accountability, WHOIS), multimedia library (contains infographics and videos which explain complex topics in simple and enticing language and form), ICANN Learn online courses, Frequently Asked Questions / Fact Sheet about the IANA transition, and other programs and materials.

These efforts have resulted in a positive trend with regard to general public’s interest in and understanding of ICANN, which is partly reflected in mainstream media coverage of ICANN.  

Next Step 

At-Large members will continue providing input to ICANN staff on improving the multimedia library, microsites, and other communications efforts targeting the general public.