Date: Thursday, 25 August 2022

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Zoom Link: https://icann.zoom.us/j/92169085822?pwd=NFRsTml3ZjZPd2tISGtRQ2YwRTIrQT09 / Password: SMWG-25Aug

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Dial out Participants: 

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Recording: EN, ES

Transcript: EN, ES

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AGENDA   *****

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DRAFT*****

1. Welcome and  Roll Call - Staff (2 mins)

2. Introduction, Review of Action Items  and Aim of Call - Shah Rahman - ICANN75 Social Media Lead (3 mins)

3. At-Large ICANN75 Social Media Strategy  - Shah and All (5 mins)

   1. See: Social Media Strategy document 
   2. The SM strategy should build awareness, encourage action and engage the community in At-Large
   3. At-Large ICANN75 Social Media Engagement Toolkit 

4. Finalize SMWG Plan - Shah and All (15 mins)

   1. See:  SMWG Plan

5. Development of Initial Messages - All (20 mins)

   1. Contest Announcement -
      1. Date to be sent: Monday, 29 August;
      2. Message: TBD
   2. Register for ICANN75 geared toward At-Large Members and Newcomers 
      1. Dates to be sent: 5 and 6 September
      2. Message: TBD
   3. Build awareness and excitement among the RALO ALSes - especially in APRALO
      1. Dates to be sent: 12 September
      2. Message: TBD
      3. Welcome video? APRALO Leadership and/or RALO Chairs?

6. Posting Strategy - Shah (5 mins)

   1. Schedule 2 posts per day 
   2. SMWG members should schedule postings throughout the day in order to connect with our global community
   3. Post Visuals/Text (in your local language)
   4. The majority of updates we share should come from content should be based on the At-Large ICANN75 Schedule and At-Large Talking Points

7. Social Media Contest Committee Update- Alfredo, Bukola, Laura, and Lilian (5 mins)

   1. Announcement of winner during At-Large Wrap Up

8. Next Steps - Shah (5 mins)

   1. Next Meeting
   2. Actions by SMWG Members

9. AOB - Shah (3 mins)

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